Tim Brown

“All the innovation workshops in the world would not have transformed P&G if A. G. Lafley had not designated a chief innovation officer, increased the number of design managers by more than 500 percent, built the P&G Innovation Gym, created a new approach to partnering with the outside world (“Connect and Develop”), and elevated innovation and design to core strategies of the company.”


Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
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Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown
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