“It’s a type of frame control,” Tyler Durden replied. A frame is an NLP term: It is the perspective through which one sees the world. Whoever’s frame—or subjective reality—is the strongest tends to dominate an interaction. “Style has all these really subtle ways of keeping control of the frame and getting people to qualify themselves to him. He makes sure that the focus is always on him. I’m writing a post about it.” “That’s awesome,” I said. Suddenly, Papa, Tyler Durden, and the students laughed. “That’s one of the things you do,” Papa said. “Tyler’s writing about that.” “What? I just said ‘awesome.’ That’s because I think it’s hilarious. Seriously, I can’t wait to read it.” They all laughed again. Evidently I was Stylemogging them. “See,” Tyler Durden said. “You’ll use curiosity as a frame to get rapport and make the other person lose social value. When you show approval like that, it makes you the authority and makes other people want to seek your validation. We’re teaching that.” “Shit,”