“While mass-media images of biological "males" feminizing themselves have the subversive potential to highlight ways conventionally defined femininity is artificial (a point feminists make all the time), the images rarely function this way. Trans women are both asked to prove their femaleness through superficial means and denied the status of "real" women because fo the artifice involved. After all, masculinity is generally defined by how a man behaves, while femininity is judged by how a woman presents herself.
Thus, the media is able to depict trans women donning feminine attire and accessories without ever allowing them to achieve "true" femininity or femaleness. Further, by focusing on the most feminine of artifices, the media encourages the audience to see trans women as living out a sexual fetish. But sexualizing their motives for transitioning not only belittles trans women's female identities; it also encourages the objectification of women as a group.
Thus...[this type of message] sexualizes the very concept of female identity and reduces all women (trans or otherwise) to mere feminine artifacts [ex. applying make-up, perfume, putting on jewelry].”

Julie SeranoBitchfest Skirt Chasers Why the Media Dresses the Trans Revolution in Lipstick and Heels
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