Guy Kawasaki

“I have a hardcore attitude: a “self-published, ghost-written book” is wrong because the concept behind self publishing is that you have knowledge or emotions that you want to express. When
people read a book—particularly a self-published one—they have the right to expect that it’s the person’s writing, not cleaned-up dictation or slapping a name on a book that someone else wrote.”


Guy Kawasaki, APE: Author, Publisher, Entrepreneur. How to Publish a Book
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APE: Author, Publisher, Entrepreneur. How to Publish a Book APE: Author, Publisher, Entrepreneur. How to Publish a Book by Guy Kawasaki
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