Rory Sutherland

“• Maybe attaching your brand name to some singing nuns would work perfectly well. It wouldn’t make any sense, but then neither does Christianity or Harry Potter, neither of which seem to suffer inordinately from the fact.”

Rory Sutherland, Rory Sutherland: The Wiki Man
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Rory Sutherland: The Wiki Man Rory Sutherland: The Wiki Man by Rory Sutherland
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