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Michael Pollan

“He showed the words “chocolate cake” to a group of Americans and recorded their word associations. “Guilt” was the top response. If that strikes you as unexceptional, consider the response of French eaters to the same prompt: “celebration.”


Michael Pollan, In Defense of Food: An Eater's Manifesto
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In Defense of Food: An Eater's Manifesto In Defense of Food: An Eater's Manifesto by Michael Pollan
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