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“When did people begin to wear clothing with writing on it? Was this not significant? I visit a beach resort. There is a fellow sitting on the sand and his T-shirt says in bold letters: "Tommy." Is he Tommy? Of course not. Tommy is Tommy Hilfiger, the designer who writes his name all over everything and people buy it. Kate Spade puts her name on a purse and it sells for several hundred dollars. Calvin Klein enhances your underwear with his name. ... Where did they get their strange power? What did they do to derange people so that they actually pay for the right to wear an advertisement for what they have just bought?”


Richard Todd, The Thing Itself: On the Search for Authenticity
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The Thing Itself: On the Search for Authenticity The Thing Itself: On the Search for Authenticity by Richard Todd
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