Donald A. Norman

“The vicious cycle starts: if you fail at something, you think it is your fault. Therefore you think you can’t do that task. As a result, next time you have to do the task, you believe you can’t, so you don’t even try. The result is that you can’t, just as you thought.”


Donald A. Norman, The Design of Everyday Things
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The Design of Everyday Things The Design of Everyday Things by Donald A. Norman
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