“By creating a false distinction between "good" and "bad" forms of animal exploitation and violence, the animal industry has convinced the public that there is nothing wrong with animal agriculture, per se, only with the way it is practiced. However, it isn't just the animal industry that has a stake in this. Capitalists and consumers, conservatives and liberals, small-scale farmers and corporate industrial farms alike all wish to re-"naturalize" animal husbandry as a permanent, benignant fixture of the human condition. The new hoax of "humane" meat is thus a convenience for all, a way to neutralize animal advocacy and to fend off the bad conscience of society." - The Humane Hoax”