“The landed and aristocratic classes, though contemptuous of those “in trade” or otherwise concerned with money-making, were also able to surmount their pride and come aboard—money often has that effect. The scenes in the Rue Quincampoix were now repeated in the streets and alleys of the City; the stock of the company, which had been at around £128 in January 1720, went to £330 in March, £550 in May, £890 in June, and to around £1,000 later in the summer. Not before in the kingdom, and perhaps not even in Paris or Holland, had so many so suddenly become so rich. As ever, the sight of some becoming so effortlessly affluent brought the rush to participate that further powered the upward thrust.”