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Kyle Chayka

“Online, users are often insulated from views and cultures that clash with their own. The overall digital environment is dictated by tech companies with ruthlessly capitalist, expansionary motives, which do not provide the most fertile ground for culture. While the magazine fashion editor may periodically use their ability to pick out and promote a previously unheard voice, the algorithmic feed never will; it can only iterate on established engagement. We users have less chance of encountering a shockingly new thing and deciding for ourselves if we like it.”

Kyle Chayka, Filterworld: How Algorithms Flattened Culture
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Filterworld: How Algorithms Flattened Culture Filterworld: How Algorithms Flattened Culture by Kyle Chayka
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