James W. Loewen

“It is always useful to think badly about people one has exploited or plans to exploit... No one likes to think of him or herself as a bad person. To treat badly another person whom we consider a reasonable human being creates a tension between act and attitude that demands resolution. We cannot erase what we have done, and to alter our future behavior may not be in our interest. To change our attitude is easier.”

James W. Loewen
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