“problems with approaches similar to yours. 10. Be a tempered radical. If your idea is extreme, couch it in a more conventional goal. That way, instead of changing people’s minds, you can appeal to values or beliefs that they already hold. You can use a Trojan horse, as Meredith Perry did when she masked her vision for wireless power behind a request to design a transducer. You can also position your proposal as a means to an end that matters to others, like Frances Willard reframing the right to vote as a way for conservative women to protect their homes from alcohol abuse. And if you’re already known as too extreme,”