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Dharmendra Rai

“There is so much confusion about branding even at top levels of The Fortune 500 it makes one wonder how they got successful in the first place !

Brace yourself !

Here is the shortest scientific statement on branding you ‘ll ever hear !
It appears simplistic – I assure you it is anything but . If you really understand it & internalize it – you ll be like an Avenger – a superhero in a herd of weaklings

Here it goes !

A successful brand is one that is perceived to be USEFUL & UNIQUE”

Dharmendra Rai, Corporate Invisible Selling Behavioural Economics & More
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Corporate Invisible Selling Behavioural Economics & More Corporate Invisible Selling Behavioural Economics & More by Dharmendra Rai
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