“In 2015, Google's image-recognition algorithm confused Black users with gorillas. The company's 'immediate action' in response to this was 'to prevent Google Photos from ever labelling any image as a gorilla, chimpanzee, or monkey - even pictures of the primates themselves.' Several years later, Google's 2018 Arts & Culture app with its museum doppelganger feature allowed users to find artwork containing figures and faces that look like them, prompting problematic pairings as the algorithm identified look-alikes based on essentializing ethnic of racialized attributes. For many of us, these 'tools' have done little more than gamify racial bias.”