Promoting Death by Umbrella! It's a book about movies, and really, it's like the movie business in a sense. The work that went into it is in the rear-view mirror and now it's all about media, engaging with fans, and outreach - and of course, sales. Getting a decent box office.
In the back of my mind, weighing different options for another genre film book that fits into the kinds of things me and my co-author do (we run the Really Awful Movies Podcast - focusing on horror, exploitation, action, kung fu, obscure musicals, you name it)