Carlos Hidalgo

Have you found that your marketing teams and departments seem to be "doing more" in terms of activities, campaigns and tactics - but with very little return on investment?

Carlos Hidalgo Today, most B2B marketers lack the training and experience to adjust to the changing world around them and are either self-taught or learn as they go. Driving Demand provides a clear roadmap and framework on how B2B organizations can implement change management and transform their marketing practices – turning the demand function into a real ROI engine for the company.
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by Carlos Hidalgo (Goodreads Author)
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