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Goodreads asked Mark Cupples:

Where did you get the idea for your most recent book?

Mark Cupples It started with my having a long term weight problem and many years of watching TV doctors and experts give people different answers.

That spills over into what's good for you and what not good for you.

Yes there are a lot of diet books but I basically took a business like approach, lets get a result and lets do it in a way that's also heathier.

There are billions of dollars tied up in the food industry and that helps corrupt the advice people get so ... I throw that in to add some spice!

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