WRITE! To be a swimmer, you need to swim...to be an actor, you need to act and so it is... to be a writer you need to write. Write not to impress ...write to express. Read what you have written and if you enjoy it every time you read it... be assured it will connect, to most of the readers. Remember ... don't search readers for your book ... your book will search it's readers. You are a story teller not a ,marketing guy.