Write what YOU love, not what you think others will want to read. Don't be afraid to go outside the lines of what others have written or what you have written in the past. Challenge yourself to write better. Read what others have written. Don't just look at reviews, they can be misleading. Just because a book has 4 and 5 stars on Amazon does not mean it's a great book. A lot of these reviews are phony, paid-for reviews and are worthless. Write what you love to read! Write what you know about.