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A Goodreads user asked:

What could have been the "tipping point" in the book becoming a national bestseller considering that similar books like 'Freakonomics' and its sequel were already a huge success ?

Jonatan Bornarve How about the fact that The Tipping Point was written five years before Freakonomics?
Ms.pegasus Gladwell has a huge following, thanks to his well-written essays in THE NEW YORKER. This reputation certainly helped him reach the "tipping point."
Loki Shawn Coyne is currently writing a series of blog posts on the creation of "The Tipping Point" at the moment - this is the first one http://www.storygrid.com/stealing-ideas/
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