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A.Y. Berthiaume This is a long answer but the cliff notes version... I went to a conference last spring for women with virtual-based businesses. Two speakers shared personal stories that stirred something inside me. Instantly I knew that what I wanted to do, where I wanted to take my business was to write those stories for women when they couldn't write them themselves. I also knew that to create a safe working environment for women to trust me with their narratives, I needed to brave the telling of my own. Not long after coming to this realization, I had a vision in the early hours of a spring morning. A black and white composition notebook cover and the words Dear Universe. That was it. That was the beginning. (The rest is detailed in the book, BTW.)