For me, its the control. I like creating worlds and characters. It's my story. That's almost magical. I was intimidated by the business aspect of the journey until I realized its a big game. It's like opening a board of strategy. Once I realized that, it took a lot of the fear out of me. So I miss a turn. Big deal, I'll roll the dice again.
I have a verbal mind and an artistic one. Writing stories is hugely entertaining. If I could sell them, then the magic would be complete.