Marco My girlfriend gifted this to me and I then became a vegetarian. She's of Indian decent and has been vegetarian since birth. The book gives you a pretty clear look into the gruesomeness of the meat industry. After I read this, I watched the video "Meet Your Meat" and that sealed the deal for me.
Darcy I have lent my copy to several friends (I am pescatarian) and every single one of them has come back saying they no longer want to eat meat from the supermarket and only from known, sustainable, or organic sources! Such a fantastic and well-informed read.
Amanda I have been a vegetarian most of my life but if I hadn't been this book would have definitely been the catalyst.
Christie Yes! My boyfriends mom read it after she saw me reading it and transitioned her and her husband to a vegetarian diet!
Aric I was such a recipient. My wife told me she didn't want any meat in our house after reading this book. I was already leaning vegetarian for environmentalist reasons, but this sealed the deal.