DIEP THE ANH’s Kindle Notes & Highlights

Marketing 3.0: From Products to Customers to the Human Spirit, by Philip Kotler

Marketing 3.0 is not about companies doing public relations. It is about companies weaving values into their corporate cultures.

See DIEP THE ANH’s 300 highlights

Marketing 3.0: From Products to Customers to the Human Spirit

Marketing 3.0: From Products to Customers to the Human Spirit

by Philip Kotler

Rate this book

Clear rating

1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars