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Marketing 3.0: From Products to Customers to the Human Spirit, by Philip Kotler

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Market Education SBEs must educate the underserved market continuously, not only on product benefits but also on how to increase their quality of life as related to the SBE’s business.
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Marketing 3.0: From Products to Customers to the Human Spirit
Marketing 3.0: From Products to Customers to the Human Spirit
by Philip Kotler
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