“If you would win a man to your cause,” said Abraham Lincoln, “first convince him that you are his sincere friend.” If you want to be welcome everywhere, give every living soul you meet a smile, an honest-to-goodness smile, from down deep inside. You will have much less difficulty remembering names and faces when you remember these three things: a. Impression: Get a clear impression of his name and face. b. Repetition: Repeat his name at short intervals. c. Association: Associate his name with an action picture; if possible, include his business. Be brief. A salesman cannot know too much, but
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