PART THREE Pocket Reminders Deserve Confidence. The real test is: do you believe it, not will the other person believe it? To have confidence in yourself, and win and hold the confidence of others, an essential rule is to: Know your business … and keep on knowing your business! One of the quickest ways to win and hold the confidence of others is to apply the rule of one of the world’s greatest diplomats, Benjamin Franklin: “ I will speak ill of no man—and speak all the good I know of everybody.” Praise Your Competitors!
