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The most important secret of salesmanship is to find out what the other fellow wants, then help him find the best way to get it.
Finding out what people want, and helping them get it. I can’t begin to tell you the new kind of courage and enthusiasm this gave me. Here was something more than a sales technique. It was a philosophy to live by.
When you show a man what he wants, he’ll move heaven
and earth to get it.
O powerful Goodness! bountiful Father! merciful Guide! Increase in me that wisdom which discovers my truest interest. Strengthen my resolutions to perform what that wisdom dictates. Accept my kind offices to Thy other children as the only return in my power for Thy continual favors to me.
All of us would profit by uttering this prayer every morning: “Oh Lord, help me to keep my big mouth shut, until I know what I am talking about.. Amen.”

