Yet while Jobs was focusing on an ambitious and complex development task, he ignored a key development that was to render most of his efforts futile. While he and his employees were spending days and nights developing the superb sleek computer, a mass-produced, broadly available graphical user interface, Microsoft Windows, had come on the market. Windows wasn’t even as good as the Mac, let alone the Next interface, and it wasn’t seamlessly integrated with computers or applications. But it was cheap, it worked and, most importantly, it worked on the inexpensive and increasingly powerful
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