Resolution of strategic dissonance does not come in the form of a figurative light bulb going on. It comes through experimentation. Loosen up the level of control that your organization normally is accustomed to. Let people try different techniques, review different products, exploit different sales channels and go after different customers. Much as management has been devoted to making and keeping order in the company, at times like this they must become more tolerant of the new and the different.
