The point is that redeploying resources sounds like such an innocuous term: it implies that you’re putting more attention and energy into something, which is wonderful, positive and encouraging. But the inevitable counterpart is that you’re subtracting from someplace else. You’re taking something away: production resources, managerial resources or your own time. A strategic transformation requires discipline and redeployment of all resources; without them, it turns out to be nothing more than an empty cliché.
