Some managers inside the company had advocated throwing in the towel in hardware and porting their crown jewel to mass-produced PCs. Jobs resisted this for a long time. He didn’t like PCs. He thought they were inelegant and poorly engineered, and the many players in the industry made any kind of uniformity hard to achieve. In short, Jobs thought PCs were a mess. The thing is, he was right. But what Jobs missed at the time was that the very messiness of the PC industry that he despised was the result of its power: many companies competing to offer better value to ever larger numbers of
...more
