Sometimes management may see the need for a dramatically different new direction but not be able to bring the rest of the company along with them. I have seen a videotape of John Sculley, CEO of Apple Computer from 1983 to 1993, telling a Harvard Business School gathering that two of the biggest mistakes of his career were not adapting Apple’s software to Intel’s microprocessors and not modifying Apple’s then revolutionary laser printer so that it would work with PCs other than those made by Apple. I was stunned when I heard this. Listening to Sculley gave me the impression that he understood
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