Newspaper Projection Tell the team, “Imagine it is a year from now, and the product is a resounding success. It surpasses all expectations and is touted as a total breakthrough. The Wall Street Journal (or substitute your favorite newspaper) has written an article about the product and the way it was created, citing it as a model for others to come. Write that article. In it you might interview customers and team members, detail the positive impacts of the product, or explain the special way in which the product was built.”
