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The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home, by Dan Ariely

To understand the basic recipe for ownership and pride, let’s take a historical look at semi-preprepared food.

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The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

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