Ruby Bibi

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What did the results show? Joe and the other participants in the meaningful condition built an average of 10.6 Bionicles and received an average of $14.40 for their time. Even after they reached the point where their earnings for each Bionicle were less than a dollar (half of the initial payment), 65 percent of those in the meaningful condition kept on working. In contrast, those in the Sisyphean condition stopped working much sooner. On average,
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
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