The first group received an uninterrupted three-minute treatment. The second group received a massage for eighty seconds, followed by a twenty-second break, after which the massage resumed for another eighty seconds—making their massage time two minutes and forty seconds, twenty seconds less than the uninterrupted group. At the end of the massages all the participants were asked to evaluate how much they had enjoyed the entire treatment. As it turned out, those who underwent the shorter massages with the break not only enjoyed their experiences more but they also said they would pay twice as
...more
