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The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home, by Dan Ariely

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THE GENERAL IDEA of contrafreeloading contradicts the simple economic view that organisms will always choose to maximize their reward while minimizing their effort.
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The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
by Dan Ariely
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