even if people do buy into a vision, they can eventually lose their passion and enthusiasm for it. They can even lose sight of the vision altogether. Because that is true, leaders must continually repeat the values and vision of their organization so that employees (or volunteers in churches and other nonprofits) will know those values and visions, think in terms of them, and live them. “The first time you say something, it’s heard. The second time, it’s recognized, and the third time, it’s learned.” —WILLIAM H. RASTETTER
