There are two ways to move second. You can imitate as soon as the other has revealed his approach (as in sailboat racing) or wait longer until the success or failure of the approach is known (as in computers). The longer wait is more advantageous in business because, unlike in sports, the competition is usually not winner-take-all. As a result, market leaders will not follow the upstarts unless they also believe in the merits of their course.
