There is no perfect solution to this problem. When you try to put yourself in the other players’ shoes, you have to know what they know and not know what they don’t know. Your objectives have to be their objectives, not what you wish they had as an objective. In practice, firms trying to simulate the moves and counter-moves of a potential business scenario will hire outsiders to play the role of the other players. That way, they can ensure that their game partners don’t know too much. Often the biggest learning comes from seeing the moves that were not anticipated and then understanding what
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