The perception that you have been excessively greedy may make others less willing to negotiate with you in the future. Or, next time they may be more firm bargainers as they try to recapture some of their perceived losses. On a personal level, an unfair win may spoil business relations, or even personal relations. Indeed, biographer David Schoenbrun faulted de Gaulle’s chauvinism: “In human relations, those who do not love are rarely loved: those who will not be friends end up by having none. De Gaulle’s rejection of friendship thus hurt France.”5 A compromise in the short term may prove a
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