TECHNIQUE #46 POTENT IMAGING Does your customer have a garden? Talk about "sowing the seeds for success." Does your boss own a boat? Tell him or her about a concept that will "hold water" or "stay afloat." Maybe he is a private pilot? Talk about a concept really "taking off." She plays tennis? Tell her it really hits the "sweet spot." Evoke your listener's interests or lifestyle and weave images around it. To give your points more power and punch, use analogies from your listener's world, not your own. Potent Imaging also tells your listeners you think like them and hints you share their
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