Srinivasan Nanduri

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The affirmative statement is more direct and emphatic. (This is true of all affirmative statements.) Because its emphasis is on what is the case rather than on what is not the case, it elicits a positive response. The negative statement, by emphasizing what is not the case, prompts us to think in negative terms about the situation being described.
Being Logical: A Guide to Good Thinking
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