As Festinger, Riecken, and Schachter observed the preparations during the weeks prior to the flood date, they noted with special interest two significant aspects of the members’ behavior. First, the level of commitment to the cult’s belief system was very high. In anticipation of their departure from doomed Earth, irrevocable steps were taken by the group members. Most had incurred the opposition of family and friends to their beliefs but had persisted nonetheless in their convictions, often when it meant losing the affections of these others. In fact, several of the members were threatened by
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