Edwin Setiadi

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It is essential to recognize that the requester who invokes the reciprocation rule (or any other weapon of influence) to gain our compliance is not the real opponent. Such a requester has chosen to become a jujitsu warrior who aligns himself with the sweeping power of reciprocation and then merely releases that power by providing a first favor or concession. The real opponent is the rule.
Influence: The Psychology of Persuasion (Collins Business Essentials)
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