Luke

10%
Flag icon
We typically don’t engage in such careful calculation even when we are deciding whether to take a job offer or make some other highly consequential decision.16 Instead, as Klein demonstrated, people ordinarily take the first option that occurs to them and quickly run it through a mental simulation. If it seems to work, they go with that option. If it doesn’t, they search for another and repeat the process.
Blank 133x176
How Big Things Get Don...
 
by
Professor Bent Flyvbjerg
Rate this book
Clear rating