Guilherme Alves

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These days, people, especially younger people, are more interested in collecting experiences than in getting more stuff. But restaurant meals, like many service experiences, are ephemeral. You can take a copy of the menu home, and pictures of your plate, but you can’t relive that bite of foie gras. That changes when you leave with a story that’s good enough to put you back in the moment, as if you were living it all over again.
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
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