Bennett

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Minimalism is always a privilege; in signaling, the poor can’t afford to look generic. The goal instead is maximal ornamentation on even the cheapest objects. Russians today pay thousands to have images of lemurs, reclining polar bears, Minions, and Chuck Norris airbrushed on their cars.
Status and Culture: How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change
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